August 9, 2010 by popseeker
Super producer RedOne, who has produced most of the best chart hits from the past two years has launched his own record label ‘2101 Records’ with Universal Music. It was reported that he will A&R, Executive Produce and Produce all artists signed to 2101 Records.
Universal announced earlier today that:
RedOne’s first signing to 2101 is singer, songwriter, performer, dancer and superstar in waiting Mohombi.
RedOne and Mohombi are currently jetting between studios in the song writing centres of excellence, Stockholm and Los Angeles, to record Mohombi’s debut album. The first single from which will be “Bumpy Ride”.
Mohombi will be distributed by Island Records in the UK and Interscope in the US. “Bumpy Ride”, 2101 Records’ first release and Mohombi’s debut single, will be released by 2101 Records through Island UK /Interscope on October 4th 2010.
RedOne has worked extensively with Lady GaGa, including on many of her best hits such a ‘Just Dance’, ‘Poker Face’, ‘Bad Romance’ and ‘Alejandro’. He also produced tracks ‘Broken Heels’ by Alexandra Burke, ‘About a Girl’ by Sugababes, ‘I Like It’ by Enrique Iglesias and was reported to be working with Michael Jackson on new material before he died. The past year, RedOne, born Nadir Khayat, was named producer of the year by Billboard magazine and songwriter of the year by music industry body BMI.
Of the partnership, RedOne said:
“I am so privileged to be in business with the Universal Family in this new venture. We already have had so much success together, I know that this is the best home for my music and for my artists. Lucian and I share a common vision for creating sounds and platforms for new Artists, not only writing hit songs, but building brands. We are incredibly fortunate to be launching with an Artist like Mohombi, who has so much potential. He is a powerhouse talent … writing, singing, performing, dancing… a true entertainer. Mohombi lifts my spirits and I believe he will elevate the world with his music. DANCE ON .”