July 25, 2010 by popseeker
After the runaway success of 2007’s poppy ‘Good Girl Gone Bad’ I think few people expected the dark electronica that Rihanna released in ‘Rated R’.
Which made it even more incredible when it finally came out.
Despite having already charted at #42 on the UK Singles Chart when ‘Rated R’ was released due to strong digital sales, ‘Hard’ is now being released as her 4th UK single from the album. Featuring rapper Jeezy, it was written with “The-Dream” who also produced it alongside Christopher “Tricky” Stewart and has been described by BBC music as having an “icily futuristic’ dark sound, which is mirrored by the edgy video which depicts the Barbadian R&B princess riding a pink tank in a desert war-zone. If any song was meant to say “I don’t give a damn what you think about me, I don’t give a damn what you do to me” then this is it. It’s exciting, it’s dirty, it’s fierce and most excitingly you know that you’re listening to the song on Rihanna’s terms, no one else’s; she’s in control on this one.
I absolutely love the song, I love how empowering it is and I love Rihanna’s sulky, mono tonal, emotional vocals.
Here’s Rihanna performing the song at BBC Radio 1’s Big Weekend a few weeks back; the single is out to download off of the album ‘Rated R’ right now and is released August 16th. (‘Hard’ starts at 1:36).